Today, customers are driving the change |
The customer service is a priority for companies all over the world. In an “always-on” world, only the companies able to adopt a cross-channel service model according to the Customer Journey of their customers will be able to gain significant benefits as to relationship and turnover. Customers expect to get in touch with the company at any time, using their favorite channel and from any device. During their Customer Journey, they often are in touch several departments – from marketing to sales, from administration to assistance – and expect to be recognized and that each interlocutor knows and understands their previous requests finding a resolution and providing an ongoing service. |
CUSTOMER JOURNEY MAP |