Business Intelligence and Big Data

Methods and tools for the data analysis are now widely used in the Marketing and Sales departments. Now, the challenge is to move up a gear making the data-driven approach systematic and building tailor-made “predictive” solutions.

In the Marketing and Sales divisions, the first Business Intelligence tools were introduced in early 2000s, and now many people successfully use the data analysis methods for customer loyalty projects, cross-selling strategies, demand forecasting and more.

Over the years, the use of software has become easier and the predictive models have become more and more effective. But today, there are new challenges to deal with: the internal and external available data are constantly increasing, and this data mine has to be turned into Information and Insights, because in the data-driven business the ability of companies to compete and to be effective, to a large extent, depends on that. The words are also changed: today we are speaking of Big Data Analysis and Advanced Analytics.